The recency window
Platforms reward clips in their first hours. We post inside that window on purpose, rather than whenever someone gets round to it.
Scheduled to the hour, across every platform.
The method
What we know about making short-form go viral.
Four things decide whether a clip lands. We treat all four as production steps, not afterthoughts.
Built to be watched on mute
Most short-form plays with the sound off. Every clip is captioned and hook-first, built to land in the first two seconds.
Burned-in captions on every cut.
Platform-native, not one file
TikTok, Reels, Shorts, LinkedIn and X each get their own cut, with safe zones, hooks and pacing per platform, never one master stretched everywhere.
Five platforms, five edits, one source video.
Consistency beats intensity
One clip a day for a month outruns ten clips in a week and then silence. The calendar is set a month ahead and it holds, because the network absorbs the volume instead of one person finding time.
Something out every day, on every platform.
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